Pricing
Start the agents for free. Pay only while you get value.
thrv agents find the unmet needs in your customer's Job-to-be-Done and turn them into products, messaging and sales plays that win. You buy credits to keep the agents working and deliver returns: new revenue, higher margins and a more valuable company.
What thrv delivers
Revenue growth
Win more deals
Target the needs competitors leave unmet, in your roadmap, your messages and your sales calls.
Profitability
Spend R&D where it pays
Fund the work your customers will pay for and stop funding the work they won't.
Equity value
Build a more valuable company
Faster growth with better margins is what creates the equity value demanded by investors today.
Choose a plan
Identify the revenue opportunity in your market. Take thrv and Jobs-to-be-Done for a full test drive.
Your first job map, competitor analysis and growth strategy are on us, so you can judge the results before you spend anything.
- Find your growth opportunity
- Your customer's job map, with the unmet needs that drive purchase decisions
- Competitor weaknesses based on the needs in your customer's job
- A high-growth strategy hypothesis
- thrvMCP in Claude, ChatGPT and other LLMs, with JTBD skills
Turn unmet needs into new revenue across your product, marketing and sales.
Your team gets thrv JTBD agents inside the LLM you already use, so your roadmap, campaigns and deals match what your customers are trying to get done.
- Everything in Free, plus
- Product skills that put your customer's highest-value needs on your roadmap
- Marketing and sales skills that position you to win against your competitors' weaknesses
- Interview uploads and sales call integrations that keep your strategy focused on your customer's unmet needs
- Credits renew monthly; easily add more by credit card when your team needs them
Put a validated strategy behind every investment decision, with thrv's JTBD experts.
Monthly customer interviews and expert sessions keep your strategy current, so you invest in the opportunities with the highest return and stop funding the rest.
- Everything in thrvMCP, plus
- Up to 12 customer interviews per month, loaded into thrvMCP
- Ongoing validation of your competitor analysis
- Continuous refinement of your JTBD skills
- JTBD training and work sessions to keep your team at peak performance
How credits work
Credits are spent when thrv agents do the work.
You pay for output, not seats. Ask for a new job map and the agent builds it. Run a skill and the agent applies it to your customer's job.
On thrvMCP, add credits by credit card whenever you reach your limit.
Questions about pricing
What does a credit pay for?
Credits are used when thrv agents work for you: creating additional job maps, analyzing competitors, mapping evidence to needs, and running Jobs-to-be-Done skills.
What can I do with the free credits?
The $200 is enough for a Jobs-to-be-Done analysis of your market: your customer's unmet needs, your competitors' weaknesses, and a high-growth strategy to win.
What happens when I reach my credit limit?
On thrvMCP, add credits by credit card and keep working. On Free, upgrade to thrvMCP.
Request Free Access to thrv
Tell us your customer, their Job-to-be-Done, and your email address. thrvAI will conduct a JTBD analysis of your market including unmet needs, your competitors' weaknesses, and an agentic product strategy to win in your market. Fill out the form, and you'll get an email with access instructions.