AI Disruption Teams
An agent is going to do your customer’s job.
And then steal your revenue.
Get on the right side of AI disruption. Launch an agentic product to disrupt yourself. thrvAI builds a new agentic intelligence product that gets your customer’s job done faster and more accurately. Before your competitors do.
Companies that survive disruption build new products with autonomous disruption teams that build new and independent businesses around the disruptive technology.
Clay Christensen
An agentic product is a different business.
It needs a
different team.
New product, new platform, new pricing.
Your legacy software organizes the inputs to your customer's job-to-be-done, but your customer still has to execute their job manually. An agent gets the job done for your customer. Agents get priced against a labor expenses and economic outcomes instead of seat counts. Selling and pricing an agentic product is based on speed, accuracy, and the economic value created for your customers instead of your product's features. With your team and thrvAI, we ship agentic intelligence product improvements daily against evals instead of quarterly against a feature roadmap.
Your existing product still has to get better.
Your legacy product's revenue funds your business. The moment your legacy team focuses on your new agentic product, the roadmap features your current customers are waiting on stop shipping, your churn climbs, and your growth declines. If you divert your legacy team, you lose the fuel for your new agentic product before it can run. This is why disruption teams are a product innovation best practice with a proven track record of success. Disruption teams are more important in the age of AI than ever before.
No matter who you are, you’re a venture investor now.
All software equity value created today is with new agentic intelligence products that get the customer's job done faster and more accurately than legacy products. But most new products fail. This is why you now need multiple shots on goal like a venture investor. Your company's revenue is your venture fund, and to succeed you need to invest it wisely in a risk-mitigated AI disruption team.
The process
How thrv Disruption Teams Work
Step 01
We identify the market opportunity and build v1 for you
We identify your customer’s Job-to-be-Done, identify the target customer segment, and build the first working version of your new agentic product. We do all of this with thrvAI in order to mitigate your risk before you commit anything to your disruption team.
Step 02
You stand up your disruption team
To start, you provide one engineer, one product manager, and one domain expert as full-time employees on the disruption team working with us using our thrvAI platform to rapidly build the new product with our JTBD experts.
Step 03
We validate the customer value and product-market fit
Together, our JTBD experts and your disruption team conduct customer interviews that thrvAI uses to identify and build the agentic product improvements, validate the customer value proposition, and confirm the product-market fit.
Step 04
We go to market and scale to create equity value
Once the first customers have validated the product-market fit, you add a go-to-market team to the disruption team, scale the product with thrvAI , and accelerate the growth of your new agentic business to create equity value for your company.
Apple used a disruption team to launch the iPhone for a very good reason: it works.
The iPhone was the most dramatic example of disruption team in history. It was built in near-total secrecy, even from Apple employees. Even Apple's board had limited visibility until close to launch. The result was a new product that created trillions of dollars of equity value.
Our platform
thrvAI
Our thrvAI platform helps you creates equity value for your company through new product innovation. thrvAI is a set of proprietary equity value creation agents that put your customer’s Job-to-be-Done at the center of every decision. thrvAI runs continuously rather than only at planning time, and it tracks, analyzes, and optimizes the critical job metrics for your customers and the critical equity value creation metrics for your company.
Our proprietary equity value intelligence agents in thrvAI continuously analyze your product roadmap and go-to-market strategy, while calculating the projected equity value creation and determining what you should optimize across product, marketing, and sales.
Our thrvAI agents identify your customer's unmet needs and your competitors' weaknesses from the customer’s job, and our agents help you define the optimal product strategy that will accelerate your growth, generate multiple expansion, and create equity value.
Our thrvAI agents build your new disruption product and continuously make improvements that are more likely to satisfy your customers' needs better than competitors and generate ROI from customer assessments of how much faster and more accurately each agentic innovation gets your customers' job done.
Our thrvAI go-to-market agents generate marketing stories and detailed, personalized sales scripts from your customer’s struggle to get their job done, turning your selling into helping customers buy.
Be your company's disruption champion.
Contact us to meet our JTBD + AI experts who can help you become your company's disruption champion. Every disruption team starts with a champion who can envision a new product that becomes a new business driving growth by getting the customers job done better for customers. We will show you how and why that champion should be you.
Your disruption team is a new business
Running an Agentic Business
Your legacy business today
- Roadmap commitments and sprint planning
- Feature specs and acceptance criteria
- QA against expected behavior
- Release train and architecture review
- Seat-based pricing and renewal management
- Story points and feature delivery
- Support tickets as the feedback loop
An agentic business
- thrvAI builds agents based on each customer job step category — Plan, Execute, Assess, Revise, Conclude — with an orchestrator holding the job state
- A harness per job step: context assembly, tool access, enforced output contracts, explicit failure and escalation behavior
- An eval suite and process to continuously improve AI accuracy using your disruption team’s domain expertise
- Trace and span error analysis: failed runs read and labeled, a maintained failure taxonomy, first-failing-span distribution
- An MCP tool surface so the product works on other vendors’ systems of record, not only yours
- Proprietary open weight models trained per job step on your own executions and expert preferences
- Outcome or consumption pricing, with cost per job execution managed as a gross margin line
Tell us your customer. We’ll show
you your agentic market opportunity.
Schedule a working session with our JTBD + AI experts. By the time you leave the conversation, we’ll have walked you through your customer's unmet needs and your competitors' weaknesses. And we will show you a new agentic product and strategy to beat your competition — all using thrvAI, live.